The Rise of Scalp Wellness: K-Beauty Trend Brief
How are emerging consumer aesthetics and cultural shifts reshaping the modern beauty landscape? This visual trend brief explores the rise of Korean hair care and the “skinification” of scalp wellness, translating cultural momentum and hero product aesthetics into an engaging, visual storytelling carousel.
Project Focus & Tools:
• Focus: Visual Trend Storytelling, Aesthetic Analysis, Beauty Concept Direction, Consumer Culture
• Tools & Formats: Canva, Visual Merchandising & Layout Design, Spate Trend Signals
Incorporates consumer search and trend analysis data powered by Spate.
Annie Kong 