A mood and trend snapshot highlighting the rise of scalp care and Korean hair aesthetics. Designed as a visual carousel, it highlights emerging beauty, hero product aesthetics, and key consumer touchpoints.
An end-to-end e-commerce analysis assessing unit economics, brand positioning, and channel performance across Sephora’s digital shelf to identify high-growth opportunities in the beauty market.
A data-driven strategy project identifying the beauty categories with the greatest growth potential and recommending where companies should focus future investments.
Annie Kong 