Hi, I’m Annie Kong.

I’m currently pursuing my Masters at Northwestern University’s Kellogg School of Management after earning two bachelor’s degree in Finance and Statistics from the University of Illinois Urbana-Champaign. Throughout my academic and professional experiences, I’ve developed a passion for combining analytical thinking with strategy to help businesses make informed decisions.
Before graduate school, I worked as a Business Analyst in consulting, where I collaborated with cross-functional teams, analyzed business processes, and translated data into actionable recommendations. Outside of consulting, I also built and managed my own e-commerce business, giving me firsthand experience with operations, inventory management, customer behavior, and the day-to-day decisions that drive business performance.
Today, my interests lie at the intersection of data analytics, consumer insights, and strategy. I’m particularly drawn to the beauty and consumer products industries, where evolving consumer behavior, innovation, and brand strategy create opportunities to solve complex business challenges. Whether analyzing market trends, building dashboards, or developing strategic recommendations, I enjoy transforming information into insights that support better decision-making.
This portfolio showcases a collection of independent and academic projects that reflect my curiosity, analytical approach, and passion for continuous learning. Each project represents an opportunity to explore a business question, synthesize research, and communicate findings through clear, data-driven storytelling.
When I’m not working on projects, you’ll likely find me exploring new hobbies, trying new fitness classes, traveling, or keeping up with the latest trends in beauty, fashion, and consumer brands.
Thank you for visiting my portfolio. I hope you enjoy exploring my work, and I’d love to connect!

At a Glance

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