Annie Kong

Hi, I’m Annie Kong. I’m a current Master student at Northwestern University Kellogg School of Management after earning dual bachelor’s degrees in Finance and Statistics from the University of Illinois Urbana–Champaign. With a background in analytics, and e-commerce. I enjoy using data, market research, and strategic thinking to solve business challenges and uncover insights that drive informed decision-making, with a particular interest in the beauty and consumer products industries.
Throughout my academic and professional experiences, I’ve worked as a consultant and business analyst, partnering with stakeholders, analyzing data, and developing strategic recommendations. This portfolio showcases a selection of self-directed and academic projects that reflect my passion for consumer insights, competitive strategy, and data-driven storytelling.
Feel free to reach out if you’d like to connect or discuss opportunities.